The BMW Group offers an exclusive experience for selected VIP customers during the Formula E racing events. Together with a professional racecar driver, the guest is completing a full lap on the respective Formula E track. To create an emotional memory of the event, we developed an app, hooked up within the car, that creates a personalize video sequence of the experience. This process captures actual emotions of the
customers without making it a paid campaign and thus making it a valuable marketing asset for the BMW Group.
customers without making it a paid campaign and thus making it a valuable marketing asset for the BMW Group.
— Experience iOS App
— App Support
— Webtool für Registrierung und digitales Vertragsmangagement
— Concept, Design & Development
— App Support
— Webtool für Registrierung und digitales Vertragsmangagement
— Concept, Design & Development
